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2018 Ride to Sturgis Starts in




Indian Motorcycle is back for the 3rd year as the premiere sponsor for The Next Great Tradition: Veterans Charity Ride to Sturgis® program. They were first to come on board and offer their full support by donating the use of Indian Motorcycles for our wounded and severely injured Veterans to ride cross-country. Indian Motorcycle has shown their deep commitment to our Veterans with their continued partnership with Veterans Charity Ride. We are so pleased and honored to be working with this great company and the incredible team they’ve assembled. Indian Motorcycle’s sponsorship has made it possible to provide our Motorcycle Therapy program and a journey of a lifetime to veterans across the country. We love you guys!  Visit Indian.

Champion Sidecars made it possible for critically wounded veterans to join us on our journey to Sturgis with the creation of six sidecars!  They’ve been with us since inception in 2015. We realized that we would need a way to include veterans on this ride that are not able to operate a motorcycle themselves. When we presented the idea of using sidecars to Craig Arrojo, President of Champion Sidecars, he did not hesitate even for a moment to say yes.  The custom sidecars they’ve created are iconic and gorgeous. The cars perfectly match the style and color of the Indian Motorcycles.  We’ve taken these sidecar bikes to many events and rides they are a crowd favorite. Craig and the team at Champion have given us the chance to reach more of our Veterans in need and for that we are truly grateful. Thank you!  Visit Champion.
Monster Energy is back for 2017 as one of our premiere sponsors! Monster Energy’s support of the military and our veterans is HUGE! We are beyond thrilled to have them back on board this year and have plans for a Monster Energy ride during the Sturgis Rally. Nick Brion is coming on the ride again this year. He brings his savvy, humor,  mad riding skills and tons of Monster Energy drinks. Monster Energy is certainly helping us give our Veterans Riders the ride of a lifetime. We will be out on the road staying hydrated and full of energy with Monster Energy by our side. Stay tuned for more Monster Energy updates and Monster Energy events! Visit Monster
Bates is honored to be able to work with Veterans Charity Ride and extend them our support. We have a long tradition of providing footwear to the men and women that serve this country, and are grateful to have an opportunity to give back to that community.  We look forward to playing our part in this incredible program that will certainly change lives for the better. Visit Us 
For the third year in a row, RUSS BROWN MOTORCYCLE ATTORNEYS, the Original Lawyers Who Ride, are proud to sponsor Veteran’s Charity Ride and are incredibly impressed at their success. For over 40 years, the Russ Brown team has been fighting for injured motorcyclists–to get the compensation they deserve and the medical attention they need after an accident. Being part of the motorcycle community for so long, we consider everyone on two wheels part of our extended family. So, Motorcycle Therapy as a healing tool–we’re IN! Visit Us

Having the support of Wendy & Chuck Koro has been a godsend.  Not only are they true friends of the motorcycle community, we also  consider them part of our VCR family.

 The Ultimate Sturgis Bike Rally experience is what you get at the Sturgis Buffalo Chip.  The best entertainment, camping and events are all at the “Chip”.  Veterans Charity Ride is honored to be partnered with this great group.  We feel as if we’ve found our family in Sturgis. On Thursday August 10th the VCR riders are special guests for the Freedom Celebration Ride and one of our Veteran Mentors from last year’s ride will be receiving the Bob Hanson Distinguished Service Award later that evening on the main stage.  On Friday August 11th we have partnered with the “Chip” and Nordic Components for the 2nd Annual Firearm Friday Shooting Competition. Thank you to Rod Woodruff, Greg Smith and Lon Nordbye for embracing our group and making us part of the family! You guys are AWESOME! Visit website.
We are proud to be working with Cycle Gear for the 3rd year in a row. If there is anything you need for riding, Cycle Gear has it. The have very generously supplied our veterans with essential riding gear on this long, sometimes hot & often wet ride  with hydration packs, gel seats, tool kits, rain suits and a lot more. Our veterans will ride again this year in comfort and style!  Thank you to Brian King, Gordon Pull and the rest of the guys at Cycle Gear.
We are pleased to have Avon Tyres sponsoring the ride to Sturgis as well as our year-round programs.  Our focus is on a smooth and safe ride. Avon Tyres  has very generously given us tires for all our bikes and sidecars. We modified an Indian Scout sidecar bike for two of our veteran riders to make the ride this year. Both of these hero’s are above the knee bi-lateral amputees and are best friends.  They will switch off riding each other all the way from Los Angeles and Sturgis. The bike is outfitted with Avon Tyres.

Based in Stow, Ohio, Avon Motorcycle Tyres North America markets and sells Avon brand motorcycle tires in the United States and Canada. Avon tires are designed and manufactured for street and racing applications, from ultra wide tires featuring snakeskin effect sidewalls to ultra high-performance sport bike tires. Avon’s long history and heritage of innovation reaches back more than 100 years. Based in Melksham, England, Avon tires are built to perform and are engineered to high standards incorporating the latest engineering technology. For more information Visit Avon Tyres.

Nordic Components returns for the 2nd year as a VCR sponsor for Firearm Friday!

The Veteran shooting competition was one of the highlights of the 2016 Sturgis rally so we’ve partnered again with Nordic Components and the Buffalo Chip for an even bigger event. Mark your calendars,  Friday August 11 2017 10am at the Buffalo Chip shooting range. Look for more information on how you can enter to win a Nordic rifle and help raise money for Veterans Charity Ride non-profit.
Nordic Components is an American owned manufacturing company proud to produce quality products right here in the USA!
Nordic’s goal is simple: As a firearm and accessory provider, provide shooting enthusiasts with innovative products of uncompromising performance and reliability.
Supporting the undeniable connection between combat veterans and quality firearms, Nordic Components is proud to be a returning sponsor of Veterans Charity Ride. Visit Nordic 

Visit Nordic.

For the 3rd year running, Liberty Sport is the official eye wear sponsor for Veterans Charity Ride!  “The quality of the lenses and the fashion forward look of the frames keep us safe and looking cool out on the road. The importance of high quality eye wear for motorcyclists cannot be understated. Liberty Sport’s lenses enhance the riders vision and have the required impact rating. We use their products everyday!   Liberty Sport is for people who are inspired by their passions and look for a complete Rx solution to enhance their vision.  Their dedication to research, engineering and development places them at the forefront of Rx-able protective eye wear solutions.  You’ll see that dedication in every product they make. Liberty Sport – Performance eye wear solutions and authentic since 1929. We are proud to have Angela Gerber and the Liberty Sport team in the VCR family.  Visit Liberty Sport.
We are thrilled to be working with Rushmore Region, Southern Hills Economic Development again this year. Rolling into Hot Springs, aka Veterans Town as our last stop before the iconic Sturigs Bike Rally is just icing on the cake. The town has been supporting our veterans for over 100 years. We couldn’t think of a more fitting way to start the ultimate Sturgis experience than right here in Hot Springs. Thank you all! Visit Ushttp://www.southernhillsdevelopment.com/



Mark Savas and Refuse Specialists are back for year two to ensure that the launch of our ride is done in style! We are grateful to have the support of this generous, veteran and motorycycle friendly team.  See you guys at the launch!

We believe that success comes from having your values in order. For Refuse Specialists that order is People, Product and then Profit. Visit Us. http://refusespecialists.com


In a world with GPS and iphone apps that tend to get you lost,  we are very happy to be working with Butler Maps to keep our guys on roads less traveled but well documented. ButlerMaps Inc was created by motorcyclists who run the gamut of enthusiasm. From young to old, road racer to casual cruiser, our unique team has had the pleasure of combining our varied backgrounds to create a map suitable for a any type of rider.  Visit Butler Maps Visit Us.
One of the most important things when you’re moving a large group of riders cross-country is a reliable communication system.  We are very pleased to have Chatterbox providing us with their X2 Slim units to ensure that our team can stay connected to each other.  Thanks for making our journey just that much safer!


At ChatterBox, our mission is to provide our customer with powerful and reliable systems that offer state-of-the-art design and technology.

For the 2nd year running, we at Resurgence are extremely proud to be a sponsor of Veterans Charity Ride to Sturgis and the life changing and saving results that come with it. We pride ourselves in making stylish protective motorcycle riding gear. We have developed a liner called *PEKEV® that has picked up a score of 10.83 sec. for abrasion resistance at CE Lab.   Our pants for everyday riding are light and lined up to mid-calf as well as models with impact area only lining – they come in several denim washes and styles including cargos, chinos and Café Race.   We make protective Hoodies, Rocker Jackets and Gloves lined with *PEKEV® as well.


As our Veterans make commitment to our country, Resurgence makes commitment to Veterans programs such as Veterans Charity Ride by providing protective and stylish Jeans and Ts for this year’s ride.

Website: www.resurgenceusa.com

Veterans Charity Ride shares the same purpose as Rekluse: to give veterans and riders back a slice of their lives by getting them safely back on the road! We have a couple of very special riders for our ride to Sturgis. They are both bi-lateral amputees and best friends. With the Rekluse Clutch we are able to get them riding a badass Indian Scout with a Champion sidecar! They are going to share the riding duties from Los Angeles to Sturgis. Making a dream come true for these American Heroes. Visit Rekluse
For the 2nd year running we are very pleased to have the peace of mind that having the right first aid kit brings on any motorcycle ride. Stuff happens when we ride; from bug bites, sunburn, road rash and getting overheated. We really love what My Medic stands for. They are all veterans and know first hand what our veterans are dealing with when they transition back into civilian life. We are proud to carry My Medic with us.

Website: My Medic 

For the 2nd year in a row, Techniche is providing their life saving cooling vests. We ride across the Mohave desert in 110% plus temperatures, the Techniche vests help us stay cool so we can make it to our next destination! Website Visit us! http://www.techniche-intl.com
We met Larry at Chopper Fest in Ventura last December. He is a veteran and knows just how vital it is to ride safely. He’s committed his life to making safer riders. We will be taking all of the veterans through a special, custom designed curriculum for not only two wheels but also for our side car bikes. We are very proud to be working with Larry and his team.  Learn to Ride VC is the top rated Motorcycle Safety school in Ventura County. Visit Us https://www.learntoridevc.com/
Rever is a free app and website connecting a global community of motorcycle riders. Discover the best places to ride, create custom routes, track your experiences and share them with friends.  Make Every Ride Count. rever.co Rever has come on board this year to help keep VCR on the best roads and give our riders and supporters a way to track the ride. We are  We are beyond thrilled to have this Uber cool company and great team of guys keeping the ride in the 21st Century.  Download the app and follow up the ride. Thanks, Rever!


Red Cliffs Lodge -There is no better place to stay in Moab than Red Cliffs Lodge.  We wanted to give the Veterans a unique and upscale experience while in Moab. The owner of the Red Cliffs Lodge, Colin and his friendly and professional team make our visits here like coming home.  The breathtaking views, the world class food and many activities make this our premier stop on the Veterans Charity Ride to Sturgis. Red Cliffs Lodge is where the magic happens for all of our veterans and supporters. Visit website.
We are very proud to be working with Brian Klock and his incredible team at Klock Werks. The bikes for our 2017 ride to Sturgis are being outfitted with revolutionary Klock Werks windshields and phone mounts. Adding just that much more safety and comfort to our Veteran riders. Thank you, Brian. We look forward to working with you for many years to come.   Visit website.
The White Heart Foundation started as a sole charity event – the Ride to the Flags. It was with motorcycles that we were able to channel so much good for our veterans. As the event grew, so did our foundation. Eventually, the White Heart Foundation became a year-round venture focusing on helping our severely wounded heroes. While we strive to do as much as we can to support our veterans, we always knew that we could do more. That’s why we partnered with Veteran’s Charity Ride. We know, firsthand, the positive impact Motorcycle Therapy can have on the mental state of our veterans. With post-traumatic stress numbers as high as they’ve ever been, now is the perfect time to embrace such a great program. We are proud to partner with Veteran’s Charity Ride to offer deserving vets a chance to clear their mind and ride through the backroads of this beautiful country they have sworn to protect. Go to www.WhiteHeart.org to learn more. 
For the 3rd year in a row, Veteran, Ren Doughty and Batdorf & Bronson Coffee Roasters are the official coffee providers to Veterans Charity Ride to Sturgis! Ren is not only a coffee expert with over 20 years of experience but he is also a Veteran and an avid motorcycle enthusiast. The Veterans Charity Ride blend is a perfect roast!. Thank you, Ren for your service and continued support of our ride and program! www.batdorfcoffee.com
Thermafreeze is the manufacturer and distributor of the unique hydratable ice sheet, ThermaFreeze, the Ultimate Reusable Ice Solution. With a broad range of applications, ThermaFreeze has many advantages over the other competitors in the market. Devoted to customer service, ThermaFreeze Products Corporation is a solutions-oriented manufacturer with a high standard of quality. Visit website.

2017 Veterans Charity Ride To Sturgis


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