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2017 Ride to Sturgis Starts in




Indian Motorcycle is back for the 3rd year as the premiere sponsor for The Next Great Tradition: Veterans Charity Ride to Sturgis® program. They were first to come on board and offer their full support by donating the use of Indian Motorcycles for our wounded and severely injured Veterans to ride cross-country. Indian Motorcycle has shown their deep commitment to our Veterans with their continued partnership with Veterans Charity Ride. We are so pleased and honored to be working with this great company and the incredible team they’ve assembled. Indian Motorcycle’s sponsorship has made it possible to provide our Motorcycle Therapy program and a journey of a lifetime to veterans across the country. We love you guys!  Visit Indian.

Champion Sidecars made it possible for critically wounded veterans to join us on our journey to Sturgis with the creation of six sidecars!  They’ve been with us since inception in 2015. We realized that we would need a way to include veterans on this ride that are not able to operate a motorcycle themselves. When we presented the idea of using sidecars to Craig Arrojo, President of Champion Sidecars, he did not hesitate even for a moment to say yes.  The custom sidecars they’ve created are iconic and gorgeous. The cars perfectly match the style and color of the Indian Motorcycles.  We’ve taken these sidecar bikes to many events and rides they are a crowd favorite. Craig and the team at Champion have given us the chance to reach more of our Veterans in need and for that we are truly grateful. Thank you!  Visit Champion.
Monster Energy is back for 2017 as one of our premiere sponsors! Monster Energy’s support of the military and our veterans is HUGE! We are beyond thrilled to have them back on board this year and have plans for a Monster Energy ride during the Sturgis Rally. Nick Brion is coming on the ride again this year. He brings his savvy, humor,  mad riding skills and tons of Monster Energy drinks. Monster Energy is certainly helping us give our Veterans Riders the ride of a lifetime. We will be out on the road staying hydrated and full of energy with Monster Energy by our side. Stay tuned for more Monster Energy updates and Monster Energy events! Visit Monster
For the 3rd year running, Liberty Sport is the official eye wear sponsor for Veterans Charity Ride!  “The quality of the lenses and the fashion forward look of the frames keep us safe and looking cool out on the road. The importance of high quality eye wear for motorcyclists cannot be understated. Liberty Sport’s lenses enhance the riders vision and have the required impact rating. We use their products everyday!   Liberty Sport is for people who are inspired by their passions and look for a complete Rx solution to enhance their vision.  Their dedication to research, engineering and development places them at the forefront of Rx-able protective eye wear solutions.  You’ll see that dedication in every product they make. Liberty Sport – Performance eye wear solutions and authentic since 1929. We are proud to have Angela Gerber and the Liberty Sport team in the VCR family.  Visit Liberty Sport.
Nordic Components returns for the 2nd year as a VCR sponsor for Firearm Friday!

The Veteran shooting competition was one of the highlights of the 2016 Sturgis rally so we’ve partnered again with Nordic Components and the Buffalo Chip for an even bigger event. Mark your calendars,  Friday August 11 2017 10am at the Buffalo Chip shooting range. Look for more information on how you can enter to win a Nordic rifle and help raise money for Veterans Charity Ride non-profit.
Nordic Components is an American owned manufacturing company proud to produce quality products right here in the USA!
Nordic’s goal is simple: As a firearm and accessory provider, provide shooting enthusiasts with innovative products of uncompromising performance and reliability.
Supporting the undeniable connection between combat veterans and quality firearms, Nordic Components is proud to be a returning sponsor of Veterans Charity Ride. Visit Nordic 

Visit Nordic.

For the third year in a row, RUSS BROWN MOTORCYCLE ATTORNEYS, the Original Lawyers Who Ride, are proud to sponsor Veteran’s Charity Ride and incredibly impressed at their success. For over 40 years, the Russ Brown team has been fighting for injured motorcyclists–to get the compensation they deserve and the medical attention they need after an accident. Being part of the motorcycle community for so long, we consider everyone on two wheels part of our extended family. So, Motorcycle Therapy as a healing tool–we’re IN.


We actively support many veterans’ organizations & events, small and large, across the country, from local runs like Injured Warrior Appreciation Ride and Ride to the Flags to the massive Rolling Thunder Run to the Wall in DC. But not every well-meaning group hits their mark. Certainly not with the blazing impact of Veteran’s Charity Ride, which has so quickly and so meaningfully helped vets who have given so much.

At Russ Brown, our entire practice is dedicated to motorcycle injury law, so our level of experience and skill in battling for riders is unmatched. Call us at 1-800-4BIKERS for Free Legal Advice anytime.

Having the support of Wendy & Chuck Koro and the Russ Brown team  has been a tremendous help to us. Through their generous donations we’ve been able to get a disabled veteran back on his own bike and riding again and with the donation of a trailer, we can deliver our motorcycle therapy program all over the US!  We love you guys!  russbrown.com

 The Ultimate Sturgis Bike Rally experience is what you get at the Sturgis Buffalo Chip.  The best entertainment, camping and events are all at the “Chip”.  Veterans Charity Ride is honored to be partnered with this great group.  We feel as if we’ve found our family in Sturgis. On Thursday August 10th the VCR riders are special guests for the Freedom Celebration Ride and one of our Veteran Mentors from last year’s ride will be receiving the Bob Hanson Distinguished Service Award later that evening on the main stage.  On Friday August 11th we have partnered with the “Chip” and Nordic Components for the 2nd Annual Firearm Friday Shooting Competition. Thank you to Rod Woodruff, Greg Smith and Lon Nordbye for embracing our group and making us part of the family! You guys are AWESOME! Visit website.
We are proud to be working with Cycle Gear for the 3rd year in a row. If there is anything you need for riding, Cycle Gear has it. The have very generously supplied our veterans with essential riding gear on this long, sometimes hot & often wet ride  with hydration packs, gel seats, tool kits, rain suits and a lot more. Our veterans will ride again this year in comfort and style!  Thank you to Brian King, Gordon Pull and the rest of the guys at Cycle Gear.


About Cycle Gear:  From the moment that we opened our first store in Northern California in 1974, Cycle Gear has been about one thing; providing motorcyclists with the gear that they need to better enjoy life on two wheels. That, combined with our commitment to a 100% Customer Satisfaction Guarantee, has been the cornerstone of our success over the years, and continues to guide us each and every day.

We are riders and racers. We are technical gear-heads and tinkerers. We are lovers of all things moto, and our mission is to provide a diverse catalogue of gear and knowledge to help like-minded riders every step of the way. From our product experts’ relentless pursuit of the latest and greatest new motorcycle gear, to our industry-leading Customer Service team who specialize in efficiently and effectively ensuring that you are 100% Satisfied with your Cycle Gear experience, our commitment to riders permeates every facet of what we do both online and in our growing number of store locations nationwide. In addition to our decades-long relationships with industry-leading brands, our experience in the industry has allowed us the opportunity to work closely with some of the world’s best clothing and accessory manufacturers to develop new products that offer style, protection, and functionality at “factory direct” prices.

To top off Cycle Gear’s excellence in service and selection, the one-two punch of our market-leading website and a nationwide network of stores makes it easy for you to locate what you need, when you need it; and choose how YOU WANT to buy it. By combining great products, great prices, and an incredible selection with our never-ending commitment to providing the best customer service on the planet, it’s easy to see how we’ve remained at full-throttle for over three decades!

For the 2nd year running, we at Resurgence are extremely proud to be a sponsor of Veterans Charity Ride to Sturgis and the life changing and saving results that come with it. We pride ourselves in making stylish protective motorcycle riding gear. We have developed a liner called *PEKEV® that has picked up a score of 10.83 sec. for abrasion resistance at CE Lab.   Our pants for everyday riding are light and lined up to mid-calf as well as models with impact area only lining – they come in several denim washes and styles including cargos, chinos and Café Race.   We make protective Hoodies, Rocker Jackets and Gloves lined with *PEKEV® as well.


As our Veterans make commitment to our country, Resurgence makes commitment to Veterans programs such as Veterans Charity Ride by providing protective and stylish Jeans and Ts for this year’s ride.

Website: www.resurgenceusa.com

Rever is a free app and website connecting a global community of motorcycle riders. Discover the best places to ride, create custom routes, track your experiences and share them with friends.  Make Every Ride Count. rever.co Rever has come on board this year to help keep VCR on the best roads and give our riders and supporters a way to track the ride. We are  We are beyond thrilled to have this Uber cool company and great team of guys keeping the ride in the 21st Century.  Download the app and follow up the ride. Thanks, Rever!


Red Cliffs Lodge -There is no better place to stay in Moab than Red Cliffs Lodge.  We wanted to give the Veterans a unique and upscale experience while in Moab. The owner of the Red Cliffs Lodge, Colin and his friendly and professional team make our visits here like coming home.  The breathtaking views, the world class food and many activities make this our premier stop on the Veterans Charity Ride to Sturgis. Red Cliffs Lodge is where the magic happens for all of our veterans and supporters. Visit website.
The White Heart Foundation started as a sole charity event – the Ride to the Flags. It was with motorcycles that we were able to channel so much good for our veterans. As the event grew, so did our foundation. Eventually, the White Heart Foundation became a year-round venture focusing on helping our severely wounded heroes. While we strive to do as much as we can to support our veterans, we always knew that we could do more. That’s why we partnered with Veteran’s Charity Ride. We know, firsthand, the positive impact Motorcycle Therapy can have on the mental state of our veterans. With post-traumatic stress numbers as high as they’ve ever been, now is the perfect time to embrace such a great program. We are proud to partner with Veteran’s Charity Ride to offer deserving vets a chance to clear their mind and ride through the backroads of this beautiful country they have sworn to protect. Go to www.WhiteHeart.org to learn more. 
Xsteel Targets is a family owned business. Our purpose at Xsteel is to deliver affordable high quality targets and great customer service. We are proud to support the Veteran’s Ride To Sturgis knowing that our support of Firearm Friday makes an unforgettable day for the Veterans. We are proud to make a difference in their lives for all that they have done for freedom in America! God Bless The Veterans.  We are thankful for their service! Visit Site


In 1988, before the Pacific Northwest became home to the coffeehouse boom, Larry and Cherie Challain opened the first Dancing Goats® Coffee Bar in Olympia, Washington. A passion for serving great coffee grew into a passion for roasting the world’s finest coffees as they went on to develop Batdorf & Bronson Coffee Roasters, one of the most well-regarded specialty coffee companies in America. In order to ensure the delivery of fresh roasted coffee to customers across the country, Batdorf & Bronson opened its Atlanta roastery in 1994. Our coffees are now served in coffeehouses and fine restaurants around the country in addition to our own locations where the exquisite quality of Batdorf & Bronson’s coffees combines with knowledgeable and skilled barista in delightful settings.

For the 3rd year in a row, Veteran, Len Doughty and Batdorf & Bronson Coffee Roasters are the official coffee providers to Veterans Charity Ride to Sturgis! Len is not only a coffee expert with over 20 years of experience but he is also an avid motorcycle enthusiast. The Veterans Charity Ride blend is a perfect roast and they sent the best decaf roast we’ve ever tasted. Thank you, Ren for your service and continued support of our ride and program! www.batdorfcoffee.com


2015 Veteran Riders entering Sturgis


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